Viral marketing is the recent marketing technique that should be used by every businessman because it is completely free. It enables to return hundreds of clients on a website if implemented with the right way, idea and planning.

Viral marketing in social networking websites
Social networking websites can be defined as a network of friends and people, who use the internet to socialize, share information and communicate with one another through the same website. Some websites in this category include orkut, facebook, myspace and others. Such websites are utilized through the viral marketing source. In these the people get incentives in order to provide some marketing material. These incentives generally prove to be entertaining and interesting.

Effect of content
Another great concept of viral marketing is, that it does not cover the whole media with one's material. The journalists, members of public and media will give more attention to your contribution if each of them has a good angle and strong content. But if you do not have a good content, distributing viral releases and PR will conclude by people valuing your website. Effective Profile
Some websites like facebook offers profiles that are used to an extent. Making profile for business use allows one to connect with people throughout the world. You can use marketing messages in your profile that will be visible to the people connected to you.

Advantages of viral marketing
The most amazing advantage of viral marketing on social networking websites and anywhere else is that it provides great results and it totally free. Marketing agencies also require marketing knowledge and public relations to ensure the best results for your material. These also result in further publicity.