Chances are that someone in your own friends and family trying to persuade the majority of family members to have a Facebook account. Or you could have a partner or friend may online business recommends that must have a Twitter account. It is making an impact. Online users last May used up to 20% of their time browsing social media sites, about 3 times the amount of time spent a year ago.

A specific group of what might be reading this and thinking who the hell has time to do these things. And there is an additional group that is undoubtedly connected. But aside from friends and family at a time. The fundamental question is whether or not as a small business owner you need to care.

And, let me break this news to you. You should care. This is mainly because in reality there are several strategies to generate benefits of working with Social Media Marketing or SMM in a word. Even so, depends on how long you may need and what exactly is the price.

Meanwhile, think about this. The marketing community is not something known as the curve of product or service usage. Maybe you could provide, whenever an innovative (and technological innovation) becomes available, the speed of which is used by men and women follows a bell-shaped curve. This means that in the early stages, only the bold type and the first to take-test. However, as time passes, it becomes better known and the vast majority then moves on board. Finally, I have always lazy are too late to take the newest trend. Social Media Marketing or SMM for short, influences the initial stage for companies and businesses. The adoptive parents for the first time in this technological innovation are mainly large companies and selected small business. The top Fortune 500 companies, for example, almost all have workers with Social Media Marketing in your job description and further that have followed the basic guidelines for media staff.

Fortunately, that’s not too late! The vast majority of people are using Social Media Marketing for personal reasons, but very few use it for business and commercial reasons. So I really encourage you to go out there and start to become familiar with social media marketing. It is clearly the future marketing potential!

Google Webmaster Blog’s Sean Harding recently talked about the changes in website verification process of webmaster tools. Those are more advanced meta tags verification process and HTML verification files. Earlier the user had to add a meta tag on the page to verify the process, this tag was totally depended upon the email of user account. So if user has made any change in the email account then your meta tag would also change. But now it has been more advanced and would not change if you change your emaild.

Google webmaster tools have also redeveloped the HTML file where this HTML file will eliminate the checks for non-existing urls. Earlier this HTML file was not able to check the 404 non-existent urls even after using a properly configured web server used ti return 404 for non-existing URLs. Due to this lots of people faced problems. But with this revised process you just have to download the HTML file and upload it on website server without any changes then the Google webmaster team will check the content of the file if they are error free.

The Google webmaster team has made this cleared that users who have already verified their websites can continue with the existing process and for new users this process will probably be a bit easier as the changes are supposed to be made for new verifications only.

Google Webmaster Tools has also said that the software/websites with inbuilt features to verify the file and meta tage may have to upgrade their functions with new methods.

Google has always provides its users more updated and advanced features that they can apply for their websites and businesses. This time also google has made this user experience more easy by providing more advanced webmaster tool site verification process. It is also expected that very soon Google will comeup with an update where email address of a website verified owner will be visible to other verified owner of a website.

We will always keep you updated with these recent changes so that you can keep them updated on your websites. Keep reading our blog for more.

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It has been proved that 65% people use search engines while browsing the internet. So it is very important that you optimize your site well for these search engines to promote your business. In this blog I will tell you the best ways to optimize a site.

The first and foremost is the research for appropriate keywords. You should be very clear about your site’s theme, services, products and the competitors. There are many keyword research tools that will help you in finding the right keyword for your site. Some of them are: Google.com/insights/search, Google Adwords, Wordtracker. You just have to enter your main keyword in the box and these tools will show you various types of searched keywords. While finalizing the keyword list you should be aware of the fact that the more searchable keyword will be more competitive also.

Once you are done with the keyword list you should plan your site structure if it is new and restructuring if its not new still required. Then you need to write meta tags, I’ve mentioned about the uses of meta tags in my previous post. Keep in mind that your keywords get 70% weight from these meta tags so it should be well written and keyword targeted.

After writing the meta tags the other step that is more important is the content. It is believed that “Content is the king”. So your content should play around like a King…lol. The content you are putting on a page should be keyword rich….wait..wait…when I say “Keyword Rich” it doesn’t mean that you include just keywords in whole content. There should be a limited and proper use of keyword in the content. You should write the content in paragraphs divided with suitable headings. For headings you can use the H tags (H1, H2, H3, H4). After you are finished with content assume that half of your work is done. The few that left are linking, backlinking and offline promotion through articles, websites, blogs, social networking etc.

Believe if you use all above steps carefully nobody can stop you from coming on top in search results.

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