If you are running a business that is somehow related to internet then SEO (Search Engine Optimization) is the core factor that can lead you towards success. It is a process that let you get higher rankings in search engines. Search engines are where people search answers for their queries. Some of the major search engines that people generally use are Google, Bing (MSN), Yahoo, Ask etc.

By the time SEO has become the fastest process to grow your business online. It has been noticed that today many companies has setteled themselves in Search Engine Optimization business. But real are those that bring you in top without using any cheat.

India has a large number of SEO companies as the foreign companies are outsourcing their work from such companies on a lesser price. Now when such a huge number of companies are popping up in market people tend to give more focus on SEO and try to get skills towards it. With such a growth chances are that some people who are doing it just to make money reduce the quality. So we need to be aware with such so called SEO’s as this can harm our business.

While if you are really interested in learning a good SEO then you may move forward to online material provided for free by some sites like: SEOMoz, Seochat etc. These sites really provide quality reading for begineers. You will also need to keep yourself updated with all search engine’s activities happening around so that you will be aware with their changing algos.

Once you think that you have learnt & read enough on SEO you can try this on small business or website. If you succeed you can move for your major business and if not than you may need to research more. The best part to rectify this is to do more and more analysis for your competitors.

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Google Webmaster Blog’s Sean Harding recently talked about the changes in website verification process of webmaster tools. Those are more advanced meta tags verification process and HTML verification files. Earlier the user had to add a meta tag on the page to verify the process, this tag was totally depended upon the email of user account. So if user has made any change in the email account then your meta tag would also change. But now it has been more advanced and would not change if you change your emaild.

Google webmaster tools have also redeveloped the HTML file where this HTML file will eliminate the checks for non-existing urls. Earlier this HTML file was not able to check the 404 non-existent urls even after using a properly configured web server used ti return 404 for non-existing URLs. Due to this lots of people faced problems. But with this revised process you just have to download the HTML file and upload it on website server without any changes then the Google webmaster team will check the content of the file if they are error free.

The Google webmaster team has made this cleared that users who have already verified their websites can continue with the existing process and for new users this process will probably be a bit easier as the changes are supposed to be made for new verifications only.

Google Webmaster Tools has also said that the software/websites with inbuilt features to verify the file and meta tage may have to upgrade their functions with new methods.

Google has always provides its users more updated and advanced features that they can apply for their websites and businesses. This time also google has made this user experience more easy by providing more advanced webmaster tool site verification process. It is also expected that very soon Google will comeup with an update where email address of a website verified owner will be visible to other verified owner of a website.

We will always keep you updated with these recent changes so that you can keep them updated on your websites. Keep reading our blog for more.

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Search Engine Optimization or SEO- What is the term all about? It is a process that helps your website to appear in search results through a set of keyword or keyphrases. When a user enters a query in search engines like: Google or Yahoo then the search engine returns with million of results of different-different websites.

It has been proved that 65% people use search engines while browsing the internet. So it is very important that you optimize your site well for these search engines to promote your business. In this blog I will tell you the best ways to optimize a site.

The first and foremost is the research for appropriate keywords. You should be very clear about your site’s theme, services, products and the competitors. There are many keyword research tools that will help you in finding the right keyword for your site. Some of them are: Google.com/insights/search, Google Adwords, Wordtracker. You just have to enter your main keyword in the box and these tools will show you various types of searched keywords. While finalizing the keyword list you should be aware of the fact that the more searchable keyword will be more competitive also.

Once you are done with the keyword list you should plan your site structure if it is new and restructuring if its not new still required. Then you need to write meta tags, I’ve mentioned about the uses of meta tags in my previous post. Keep in mind that your keywords get 70% weight from these meta tags so it should be well written and keyword targeted.

After writing the meta tags the other step that is more important is the content. It is believed that “Content is the king”. So your content should play around like a King…lol. The content you are putting on a page should be keyword rich….wait..wait…when I say “Keyword Rich” it doesn’t mean that you include just keywords in whole content. There should be a limited and proper use of keyword in the content. You should write the content in paragraphs divided with suitable headings. For headings you can use the H tags (H1, H2, H3, H4). After you are finished with content assume that half of your work is done. The few that left are linking, backlinking and offline promotion through articles, websites, blogs, social networking etc.

Believe if you use all above steps carefully nobody can stop you from coming on top in search results.

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Optimizing a website in search engines is the most effective way to get positive output from your business. Whether you are running a shopping or e-commerce site, a content based site, a non-profit site or a site which is just for fun you’ll definitely want to appear in search results. For this you will have to take care about many things like: meta tags, content, linking and offline promotion. In this blog we will learn about how important are the meta tags in web search.

While you will go through the html coding of a page the tags that are written under <meta> tags are known as Meta Tags of a webpage. Many pages don’t use these meta tags but let me tell you for your target pages these tags are very important.

There are basically 4 major tags in a page

<META name=”resource-type” content=”document”>

<META name=”description” content=”a description of your page”>

<META name=”keywords” content=”a, list, of, keywords”>

<META name=”distribution” content=”one of several”>

Out of these all tags are important but the 2^nd tag Meta description is the most important. It comes up in web search and shows users what the page is all about. So you have to be very careful while writing a description for your webpage. It should clearly define what you are providing on your page. The description should also include the targeted keyword of your webpage.

The other important tag that does not comes up in meta tags listing still important is the Title Tag. This is something that comes as a title in web search when a user generate a query. This title tag should contain 40-50 characters and your targeted keyword.

The resource meta tag is basically used to define your document type. The distribution meta tag is used to list available resources designed to allow the use to find things easily. The keyword meta tag is not so important now a days.

Recently the Google Guru Matt Cutts recently posted in his blog that “Google doesn’t use the keyword meta tag in web search” (http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html).

I hope by now you are clear about the uses of meta tags and importance of adding them into your web page.
For Best SEO Services Pl visit Interactive Web Services for more info.

Internet marketing is the choice of the modern age people. There is no dearth of businesses that are trying their best to break the clutter online. More and more customers are relying on the internet for meeting all the requirements and so are the online companies to market their products and services. Every business wants to enhance the visibility of the products and services for roping in more clients than their competitors. Directory submission services are gaining popularity for link sharing and self promotion for the accelerated profits.

Directory submission service offered by Interactive Web Services helps all kinds and sizes of businesses to get noticed among the target audience in the best possible way. The innovative and fresh content attracts the prospects to your company and also help to retain the existing clients. The search engine rankings and link popularity is enhanced by our services. We let your company listed in the leading search engines for the accelerated profits and great client base. The SEO techniques offered by us convert maximum traffic on your company’s website.

The Directory submission service offered by Interactive Web Services assists in the networking of your site in the best of web directories. All the quality traffic is directed to the website of your company by our services. The high quality services by our company help you in getting the maximum backlinks and traffic to your website. The revenue of the company will eventually be increased by the accelerated traffic to your site. We ensure all the directory submission after the detailed analysis of the directory’s reach. The directory is chosen on the basis of the reliability and pedigree. We make sure that the website of your company is submitted in the directory after thorough research of the directories. Full reports are sent to your company for having an idea about the progress of the work done by us. Complete link building services are offered by us. We offer you the best directory submission services for a great growth of your company. Your company will enjoy the accelerated profits and bigger client base as never before with our services.

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